What are playable ads?
Playable ads are interactive HTML5 ad experiences that let users try a game or app mechanic before installing. They are widely used in mobile user acquisition on networks like AppLovin, Unity, ironSource, Meta, and TikTok.
Premium Creative Production
Pixel Pair | Playable Ads Studio & HTML5 Interactive Creatives for Mobile Games
We help mobile game studios, publishers, and UA teams produce campaign-ready creative assets built for testing, iteration, and scale.
What We Do
From concept to final delivery, we create visual work that blends premium execution with performance awareness.
- UA Video Ads: Performance-focused 2D and 3D video creatives for mobile game campaigns, paid UA testing, and social ad platforms.
- Playable Ads & Interactive Creatives: Lightweight HTML5 playables, interactive ad flows, and gameplay-inspired prototypes for mobile UA campaigns.
- Creative Strategy & Hooks: Hooks, scripts, visual concepts, storyboards, references, and testing angles before production starts.
- Creative Testing & Iterations: Multiple hooks, formats, variations, and iterations designed to help UA teams test faster and improve creative performance.
- Short-Form Video Ads: Fast social-first ad creatives for TikTok, Meta, YouTube Shorts, AppLovin, and other mobile campaign platforms.
- Localization & Adaptation: Creative adaptation, cultural review, script adjustment, and regional support for games scaling globally.
A Curated Collection
Interactive HTML5 playables — click to try a demo.
- Match 3 HTML5 playable ad demo — Puzzle
- Runner HTML5 playable ad demo — Action
- Yarn HTML5 playable ad demo — Puzzle
- Fish HTML5 playable ad demo — Casual
- Finder HTML5 playable ad demo — Hidden Object
- Puzzle HTML5 playable ad demo — Logic
Playable Ads & Interactive Creatives
What HTML5 playable formats do you produce?
We build lightweight HTML5 playables including puzzle, runner, match-3, hidden-object, casual mini-games, and custom interactive concepts tailored to your campaign hook and KPI goals.
How long does playable ad production take?
Timelines depend on scope and complexity. Simple-to-medium playables can often be produced within 1–3 weeks, while more custom interactive concepts may require additional design and iteration time.
Do you also create UA video ads and creative iterations?
Yes. Beyond playables, we produce 2D and 3D performance video ads, short-form social creatives, hooks, storyboards, and multiple variations for creative testing and UA optimization.
Can you adapt creatives for global campaigns?
We offer localization and cultural adaptation for scripts, visuals, and regional campaign requirements so your playables and video ads can scale across markets.
Send Us Your Brief
Share your game, references, timeline, and creative challenge — we'll recommend the best production path.